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© CoLAB Design Studio Pty Ltd - 2019 - All Rights Reserved. Photo Credits: Shannon McGrath, Estelle Judah, Hannah Caldwell, Andrew Hobbs.

July 13, 2017

Designing interiors for retail presents a unique set of design challenges, underpinned by one basic objective; to make a sale.  Effective retail design does far more than match a branding colour, or select a merchandising display system.  A good retail designer will understand every element of their client’s product and design a retail experience that compels customer engagement. 

The first challenge is to pique customer interest, prompting a commitment to action (to walk in the door!)  Once inside the store, expert store planning cre...

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