COLAB DESIGN STUDIO

Melbourne Central

Approaching Jolie & Deen from a mall awash with Melbourne grey, the white faceted shopfront evokes an old-fashioned shopping experience.  The unique product offering suggests a fresh and quirky sensibility, which injects the classic Melbourne style with a new sense of joy and freedom.

The brand's ultra-feminine offering floats against the delicately detailed interior. From the sweeping curve of the pressed metal wall panelling to the intricate interlay of graphics, steelwork and illustration; each element is carefully combined to evoke a truly enticing retail experience.