© CoLAB Design Studio Pty Ltd - 2019 - All Rights Reserved. Photo Credits: Shannon McGrath, Estelle Judah, Hannah Caldwell, Andrew Hobbs.

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Melbourne Central

Approaching Jolie & Deen from a mall awash with Melbourne grey, the white faceted shopfront evokes an old-fashioned shopping experience.  The unique product offering suggests a fresh and quirky sensibility, which injects the classic Melbourne style with a new sense of joy and freedom.


The brand's ultra-feminine offering floats against the delicately detailed interior. From the sweeping curve of the pressed metal wall panelling to the intricate interlay of graphics, steelwork and illustration; each element is carefully combined to evoke a truly enticing retail experience.

Jolie & Deen