Chadstone Play Along the Way
Chadstone Play Along the Way

'Village'

Chadstone Play Along the Way
Chadstone Play Along the Way

'In the Park'

Chadstone Play Along the Way
Chadstone Play Along the Way

'In the Park'

Chadstone Play Along the Way
Chadstone Play Along the Way

'Village'

Chadstone Play Along the Way
Chadstone Play Along the Way

'In the Park'

Chadstone Play Along the Way
Chadstone Play Along the Way

'At the Seaside'

Chadstone Play Along the Way
Chadstone Play Along the Way

'At the Seaside'

Chadstone Play Along the Way
Chadstone Play Along the Way

'Village'

Chadstone Play Along the Way
Chadstone Play Along the Way

'In the Park'

Chadstone Shopping Center

Play Along the Way

The Chadstone 'Play Along the Way' concept is a narrative-based collection of 4 play stations; each scene creating a setting for a story to unfold.  Collaborating with children's writer Jeanette Drummond, the 4 scenes combine active play, storytelling and navigation with the addition of augmented reality in two of the scenes.  Families are encouraged to keep moving between the stations as they follow the progression of the story through the mall and participate in the adventures of the story's characters.  

Project Team

Client: Vicinity Group

Technology: Interactivity

Builder: Leeda